New Multi-Country Interactive Database

In 2010, BRG launched its new multi-country interactive database which:

• Replaced the previous Filemaker runtime database
• Provides clients with enhanced functionality in terms of data analysis and access to reports and supporting data.

The system is a web-based application (SQL server) for which qualifying clients will receive personal unique login details.

The main features of the system include

• Data analysis grids (pivot-table style) for the main data sets including: Trends, values, market shares, segmentation (technical and market breakdown) data
• Export function for all data to excel or pdf
• A portal of market summaries, country reports (all with hyperlinks via a Table of Contents)
• Access to company profiles (including information on financials, structure, product range, market focus, distribution policies).